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Smoking
Once thought of as a cure-all panacea for a range of ills from cowardice to the common cold, no self-respecting Tommy would even think of single-handedly storming a Jerry pillbox without first lighting up a Strand; and no decent chap would think of trying to bed a filly without at first offering her a Capstan - Full Strength.
Nowadays, smoking is an increasingly unacceptable habit due to the fact that smoking equals death. It has, however, been scientifically proven that the minute you 'spark up a tab', is the minute you become instantly cool. Chicks love you, men want to be you, and kids think you're an idiot for copying them in the first place.
In a decade's time a packet of twenty cigarettes will cost an astonishing £87.50 and smoking will be viewed with the same level of incredulity and abhorrence usually reserved for people loitering outside school playgrounds with their dicks hanging out... probably.